Sunday, April 17, 2011

Use Humour in advertizing

Today is was revealed that the $30 billion dollar cost for the new F-35 jets may not include the engines for them.  I hope that the folks doing the ads for the Liberals are on top of this and that they use humour because really this whole situation is side splittingly funny.

Here is an idea.

Take the photo Stephen Harper is his silly leather Calgary Stampede getup.  Animate it like South Park.  You know those characters where the top of the heads bounce up and down while speaking.

Give this animated Stephen Harper the classic used car salesman voice and then have it "sell" the F-35 to Canadians using all of the information that has come out showing that these are the wrong planes for Canada. 

At the end of the sales job have the animated Stephen Harper make the statement:  "And you can have all of this for the low, low price of $30 billion, (pause) engines not included."

This whole F-35 situation is absurd and one of the best ways to show absurdity is to use humour to mock it.  The Liberals should use that to their advantage.

Oh yes, the Liberals need to make certain that they run it as much as possible in the last few days of the election as well as on Youtube.


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